Loyalty Rewards:

 Horizon:

They had introduced a Loyalty Rewards System, the more Fawkes Gems you spend the better rewards you get. It split into Beginning, Seasonal, PVP and PVE, think Beginning and Seasonal stack together but not sure if PVP and PVE stack. The rewards are as follows:

100 Gems PVE LI, LSP and LSB x 2

150 Gems PVP Curse Removal, Candle and Red Pouch x 50

210 Gems PVE XPB, SPB and IDB x 250

250 Gems PVP Candle x 100

270 Gems Beginning +30 PRS 30D x 2

270 Gems Seasonal Chang Thai Leash

320 Gems PVE Plat Aff Booster and Plat Pet Pill x 2

350 Gems PVP Red Pouch x 100

450 Gems PVP White Cake x 100

450 Gems PVE Aff, Pet, Gold Booster x 500

600 Gems PVP Medium Med x 500 and Strong Med x 250

600 Gems PVE HP, MP Steal and Plat Adren x 15

650 Gems Beginning Prem Char 30D

650 Gems Seasonal 30D Box x 10

750 Gems Seasonal Snow Leo Leash

790 Gems PVE HP, MP Steal and Plat Adren x 15

900 Gems Seasonal Pet CD x 100

900 Gems PVP Douge, HR Potion x 20

1000 Gems PVE 30D Box x 20

1275 Gems Beginning XPB, SPB and IDB x 1500

1300 Gems PVP Eva, HR Scroll x 200

1350 Gems Seasonal XPB and IDB x 1500

1350 Gems PVE Prem Char 30D

1700 Gems PVP Candle, Red Pouch x 200

1800 Gems PVE Coin of Hero x 1500

2000 Gems Seasonal JPS x 100

2100 Gems PVP Frog Leg Candy x 1000

2500 Gems PVE XPB, IDB, Pet and Gold Booster x 2500

2600 Gems PVP Curse Removal, Candle and Red Pouch x 500

2750 Gems Beginning Capybara Leash and Pet CD x 250

3000 Gems Seasonal AGR and MGR x 500

4500 Gems Seasonal IDB and SPB x 2500

7000 Gems Seasonal AGR x 1000 and Coin of Hero x 10000

9550 Gems Seasonal Loyalty Costume and Extender x 1500

13750 Gems 185 Jump Box Level 25 Jewel x 80 Level 25 Chaos Jewel x 50

As you can see to make the best of it you will need to spend $100 per month for a period of 3 months to get the most stuff up to 7000 Gems for Seasonal and 3 x Beginning and PVE at 2750 Gems and 2500 Gems. Some might go for PVP at 2600 Gems too if they like to do Castle Siege. It will flood the market with more cheap stuffs, only not sure if it was good or bad.